The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail by Clayton M. ChristensenPublication Date: 2016
3rd edition - In this classic bestseller--one of the most influential business books of all time--innovation expert Clayton Christensen shows how even the most outstanding companies can do everything right--yet still lose market leadership. Christensen explains why most companies miss out on new waves of innovation. No matter the industry, he says, a successful company with established products will get pushed aside unless managers know how and when to abandon traditional business practices.