Switch: How to Change Things When Change Is Hard by Chip Heath, Dan HeathPublication Date: 2010
Psychologists have discovered that our minds are ruled by two different systems - the rational mind and the emotional mind--that compete for control. This tension can doom a change effort - but if it is overcome, change can come quickly. In Switch, the Heaths show how everyday people - employees and managers, parents and nurses - have united both minds and, as a result, achieved dramatic results.
Switch: How to Change Things When Change Is Hard by 
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