Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry by David Robertson, Bill BreenPublication Date: 2013
By following the teams that are inventing some of the world's best-loved toys, this book spotlights the company's disciplined approach to harnessing creativity and recounts one of the most remarkable business transformations in recent memory. Whether you're a senior executive looking to make your company grow, an entrepreneur building a startup from scratch, or a fan who wants to instill some of that LEGO magic in your career, you'll learn how to build your own innovation advantage, brick by brick.
Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry by 